LQD® SKINCARE LAUNCHES IN UK AT LFWM
We launched the award-winning Australian luxury skincare brand at London Fashion Week Men's. Working with the founders we created a bespoke strategy and plan for the UK market that included a partnership with The British Fashion Council. The plan was to launch with gusto and ensure that as many retailers, buyers, journalists and influencers would interact with the Lqd® over the launch month.
Results: Lqd® took LFWM by storm and achieved the most mentioned male skincare brand in the UK. Lqd® is now available from Harrods, Makind.co.uk and Harvey Nichols and featured as one of British GQ Magazine's Best Grooming Products in the World.