Hello, we are TMC!
Marketing Solutions for SMEs, Challenger Brands and Start-Ups
The Mind Collective (or TMC, as it’s affectionately known) was founded in 2015 by Letty Edwards-Ellis, following what she calls a mid-life career crisis.
After years in senior marketing roles across global brands, with big teams, big budgets and plenty of boardroom politics, Letty became disillusioned with corporate life. What she really wanted was to get back to what she loved: brands, marketing, and making a real difference.
At the time, she could see that the most creative and tenacious brand building wasn’t coming from multinationals - it was coming from founder-led businesses and SMEs. But while these businesses had huge ambition, they were often led by people with backgrounds in sales, finance or operations. Marketing just wasn’t in the mix.
So, ignoring the (many) naysayers, she built something new.
A modern marketing model designed around the needs of SMEs, challenger brands and start-ups. Flexible, tailored, and commercially focused - giving businesses access to expert marketing support without the overhead of a full-time hire.
Long before “fractional marketing” was a thing, TMC was quietly delivering exactly that: senior-level strategic support and hands-on delivery, built around each brand’s stage, structure and goals.
From chilled to ambient, pet care to plant-based, we’ve worked across most FMCG and consumer categories and helped plenty of brands grow along the way.
Categories we’ve covered include:
Ambient
Frozen
Chilled
Confectionery
Pet care
Soft drinks (adult & functional)
Non-alcoholic drinks
Consumer goods
Beauty & skincare
Jams & spreads
Dry Packaged Goods
World foods
Hot beverages
Sports nutrition
Household cleaning
Baby food
Free-from & Specialist diets
Haircare
Dental hygiene
Dips & accompaniments
Desserts
Cereals
Fish & seafood
Sauces, spices & herbs
Plant-based
Sports equipment
Ambient Frozen Chilled Confectionery Pet care Soft drinks (adult & functional) Non-alcoholic drinks Consumer goods Beauty & skincare Jams & spreads Dry Packaged Goods World foods Hot beverages Sports nutrition Household cleaning Baby food Free-from & Specialist diets Haircare Dental hygiene Dips & accompaniments Desserts Cereals Fish & seafood Sauces, spices & herbs Plant-based Sports equipment
99% of our business comes through word of mouth, which tells you everything about the relationships we build. We are proud to be part of our client’s teams and their ambitious growth plans.
“They have been transformative in
how we run marketing at The
Curators. You will always get an
honest view and good debate on the
things that matter”