MARKETING SOLUTIONS THAT DELIVER
The Mind Collective is a boutique business, marketing and brand consultancy that specialises in working with small and medium sized businesses (SMEs) across FMCG, food, drink, beauty, not-for-profit and consumer retail. We work collectively with our clients to help grow their business and brands by offering bespoke marketing solutions that deliver results.
We recognise that "strategy" is an over-used word and that every SME is different! We help define a clear tailor-made marketing roadmap to deliver your business growth and ambitions.
There is so much you could do, but what should you do to communicate with your consumers, customers and shoppers most effectively? We help create marketing plans that deliver the best return on your investment and make every precious penny go further than you thought.
We identify, create, develop and deliver new opportunities for your business, brand and product range to expand and grow now and in the future.
Whether it is creating a social media strategy, writing a PR brief, undertaking retailer media or finding that perfect creative partner ... we help demystify communication planning and ensure that your plans and budget deliver results.
More and more frequently we get asked to help "deliver" the strategy and plans we develop. Working alongside your team we ensure that your plans become a reality and are executed to the highest standard.
RESOURCE & CAPABILITY
As a collective we work with super talented individuals across an array of businesses and marketing disciplines. We love connecting people and offering the right resource solution for your business needs. Equally we frequently undertake capability training, on-the-job coaching and mentoring of individuals and teams.
OTHER EXCITING STUFF
We have also undertaken workshop facilitation, project management, ideation sessions, innovation safaris, market scoping, concept development, board presentations, customer presentations, research briefs, brand positioning statements, category vision workshops, communication creative development and media planning briefs and agency appointments for clients. Phew!
Every single one of our clients are individual and all our work is tailor-made to offer the right solution for you and only you. We don't put you in a box, dust off an old strategy or use a pre-set template. We have worked with kitchen table start-ups through to big challenger brands in mature categories. Everyone is unique and we relish that!
The Mind Collective Ltd was founded by Letty Edwards after becoming disillusioned with big corporate life. Letty wanted to get back to what she loved - marketing and brands - and recognised that despite not having big budgets, some of the most creative, tenacious and insightful marketing ideas were coming from within the SME community.
Letty recognised that SMEs need and want access to super smart marketing capability but in a more flexible and modern working model; not an expensive permanent fixed overhead that isn’t right for the size or growth trajectory of the business. So, in 2015 Letty started the The Mind Collective, offering strategic business, marketing and brand consultancy to SMEs. We are passionate about helping translate their business mission and purpose into marketing strategy and plans that deliver results.
Since we began we have worked across a broad range of categories including Free-From, Cereals, Dairy, Alcoholic Drinks, Pet Care, Skin Care & Beauty, Sauces & Condiments, Cooking Ingredients, Snacking, Confectionary, Supplements, Sport & Nutrition and Not-For-Profit Charities.
We work collectively with all our clients to help them achieve their goals. We pride ourselves on becoming part of their business and team. We are passionate about what we do and helping our clients achieve growth is what drives us!
Quite simply, we love what we do! Now, how many people can truly say that about their job?!
WHAT CLIENTS SAY
“I really like working with Letty! She is hugely passionate about our business, committed to delivering for us and constantly looking for opportunities to help us develop and grow. She has helped us create a strong marketing strategy that continues to set us apart and ensures that we stay true to our brand ethos as we grow.
Victoria Young - General Manager, Yes To
SOCIAL & NEWS
A smidgeon of what we have been up to with whom!
HELPING MAKE SMALL BRANDS MIGHTY!
Development of Marketing strategy and annual plans for Young Foodies aligned to their ambitious growth plans for 2019.
NUTRITIONALLY COMPLETE FOOD
Strategic media planning with Huel to create, test, learn and optimise above-the-line advertising in the UK
YES TO BODY POSITIVITY
Yes to sponsorship of Bonnie Parson's Seen on Screen UK Tour. Bringing the power of dance fitness, female empowerment and sass to cities across the UK to promote Body Positivity!
THE POWER OF PEAS!
Brave Foods are on a mission to showcase healthy, delicious and ethical pulse based vegan snacks. We have helped them build a strategy and plan that delivers against this. Fortune favours the brave! Truly yummy snacks!