sourdough not sourfaux
Bertinet Bakery are on a mission to bring better bread to every table in the UK. Working with The Real Bread campaign we generated consumer and trade PR to highlight the fact that not all bread is equal. PR highlights included a chat with Shelia Dillon from BBC Radio 4 Food Programme in the bakery in Hendon, a feature on Channel 5’s Secrets of your Supermarket Shop, hero coverage in The Daily Mail and The Telegraph.
Listen here to the BBC Radio 4 Food Programme
Click here to watch the full episode
See the full article here
