india’s most loved food brand, suhana has arrived in the uk

India’s most loved food brand, Suhana has launched into Sainsbury’s world food aisle, bringing traditional Indian dishes to your home in three easy steps. Suhana is India’s pioneer in the spice mix category, offering products that are easy to cook, super convenient and deliciously authentic.

You can now find three delicious, mouth-watering Suhana Spice Mixes in Sainsbury’s to suit a variety of different palates. The trio of flavours include the delectable Chicken Tikka Masala, tangy and sweet Butter Chicken, and a delightfully flavourful Chicken Jalfrezi Masala.

Each pack contains an exotic blend of authentic Indian spices to make the most authentic and delicious flavour for your chosen dish, from packet to plate in just a few easy and convenient steps.

This exciting launch appeals to shoppers who are looking to experiment with their cooking and try new flavours that deliver real, authentic tastes, not westernised versions.

TMC has played a key role in supporting the launch into Sainsbury’s on social media, as well as conducting bespoke graphic design, paid social, PR, content creation and influencer send-outs for the brand.

We have conducted bespoke Influencer send-out boxes for Suhana, sending out to over 75 foodie influencers. These boxes included samples of the products, as well as added gifts and leaflets, designed by Kerry, our Graphic Designer and Content Manager. These have received fantastic coverage so far and are a great way to increase brand awareness.

Take a look at this piece of content we created for Suhana using third-party content creators. These pieces of content can be utilised across all social media platforms, including TikTok.

We're so excited to join forces with Suhana and make Sainsbury’s world foods aisle a go-to destination for authentic Masala Spice Mixes.

Whatever it is, the way you tell your story online can make all the difference.