VFC UNVEILS NEW RECIPE AND RANGE AT VEGANUARY PRESS POP-UP

We love a good press party at TMC and we threw one heck of a bash to celebrate the launch of an even more delicious NEW recipe and hot NEW Veganuary range from activist meat-free challenger, VFC. The two-day event at Ice Tank, Covent Garden, was attended by over 120 guests feasting on the incredible taste of VFC. We were delighted to host top-tier press, such as The Sun, BBC, The Grocer, Twisted, Food Matters and Plantbased News, as well as foodie influencers from both the plant-based AND meat-eating space.

After months of preparation, Clare, Maria, and Becky headed down to London, to help dress the space for the event ahead of welcoming guests.  Day One on Friday 13th January showcased VFC’s incredible NEW 3.0 recipe and latest NPD. Top influencers included Earthling Ed (598k), and Elburritomonster (210K).

Our guests joined VFC Co-Founder, Matthew Glover and CEO Dave Sparrow over a menu of mouth-watering VFC dishes as they shared their mission to take animals out of the food system with a tasty vegan alternative. 

Our VFC chef cooked up Popcorn Chick*n satay skewers, honey & sriracha Chick*n Tenders and my personal favourite, the chicken burger using VFC Crispy Chick*n Fillets.

…AND VFC’S FIRST KIDS’ PRODUCT - STOMPERS!

Day Two on Saturday 14th was more action-packed to celebrate the launch of Stompers - VFC’s FIRST children’s range. Crafted in VFC’s new Crispy Chick*n recipe in fun footprint shapes and ‘Dare to Care’ messaging, Stompers meets the demand for more engaging, better-tasting kids’ meat-free meals. Press and parenting influencers from across the country brought their families to join in a host of exciting activities including an interactive cooking demo from vegan influencers, So Vegan, face painting, dance challenges and a graffiti wall!

We’re thrilled to have received fantastic coverage from press and influencers so far and we have received lovely feedback from VFC Head of Marketing, Ali: “Thank you ever so much – you’ve all done such a fab job. The results are great!”.