The Collective Edit
Curious about what we’ve been up to? Here you’ll find our latest highlights insights, and perspectives on the world of marketing, plus a peek at the projects and ideas shaping our work at TMC.
Life After Graduation: Joining TMC
Life after graduation in the UK can feel exciting and overwhelming. A personal take on choosing your own path, without pressure or comparison.
The End of Dry January? How Mindful Drinking is Becoming the New Normal
Dry January is no longer just a detox, it’s part of a wider shift towards mindful, flavour-led drinking. As low and no-alcohol goes mainstream, brands now have to compete on culture, not just abstinence.
From In-House To The Collective: The Journey That Led Me To TMC
Switching from in-house to agency marketing, Isobel found the perfect fit at The Mind Collective: a modern, no-fluff collective supporting SMEs and challenger brands. With experience across social, content and customer insight, she’s excited to lead TMC’s social team and help shape impactful, results-driven marketing from Birmingham and beyond.