The Collective Edit
Curious about what we’ve been up to? Here you’ll find our latest highlights insights, and perspectives on the world of marketing, plus a peek at the projects and ideas shaping our work at TMC.
Your PR Box Isn’t the Campaign Anymore (The Experience Is)
Discover why the smartest brands are turning PR gifting into full experiences, not just product deliveries.
The Smartest Brands Aren’t Just Posting, They’re Replying
Explore why the smartest brands are moving beyond posting and into real-time conversation. From Heinz to Greggs, discover how community management, comment engagement, and cultural participation are shaping modern social media marketing.
Why Social Media Marketing Now Drives FMCG Growth in the UK
How social media, influencer marketing and paid social are shaping FMCG growth in the UK.
AI is a Tool, Not the Idea
AI is transforming design and marketing, but it isn’t the idea itself. Explore how brands can use AI creatively and responsibly, improve prompts, and balance innovation with craft.
How World Food Is Transforming the UK Market and Social Media Strategy
World food is moving into the mainstream UK market. Discover how social media, culture, and seasonal moments are driving growth and reshaping FMCG brand strategy.